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How often do you see a brand using the web as an enabling tool? Yes, there are various instances. But here's one that's stand-out different. Bakon Vodka (that's bacon flavored vodka) has a whole page of print-ready posters, sell sheets and shelf talkers (POPs in short) right there on their website.
That's enablement. You can check them out here.
A ten-on-ten in my book, also considering all the variables and dynamics involved in arriving at a collective decision to put one's POPs in the public domain, free to download.
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