Pin It Now! If you've straddled both offline and online advertising, you'll notice that the playing fields are different in each case. Of all the differences, this one's the biggest - idle time. You find yourself sitting idle more than you used to in the offline/mainline space.
Q: What do you do then?
A: You keep up. And to do that you not only follow what's happening in the other world (the offline/mainline world). But you also try to do your bit to get involved in it. And it's eminently practical.
Tomorrow your online agency could take on offline work. That's when you can add another feather to your current online portfolio and even fill up online idle time. Anyway you think about it, it pays in the long run.
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